A trade area is the region around a location from which it draws most of its customers, often defined by a radius or drive time. Understanding a trade area's population, income and competition is central to retail and franchise site selection.
Neighbourly's Business layer returns trade-area density aggregates — sector breakdowns, active-business rates and POI counts — from a coordinate and radius, alongside the demographics of the surrounding catchment.
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Trade Area is part of the Neighbourly data platform. Explore the API or browse the data layers.