Market analysis and site selection, backed by real data
This is where Homicity is strongest. We turn Canadian property, boundary and demographic data into location analytics you can act on — so you know which markets to enter, where to open, and how to shape a network for growth.
Most expansion decisions are made on gut feel, a spreadsheet of last year's sales, or whatever data happened to be at hand. The result is markets entered too late, sites that underperform their neighbours, and networks that quietly cannibalise themselves. The signal exists in property, demographic and movement data — it is just rarely assembled and modelled with enough rigour to trust. We close that gap with defensible market analysis and location analytics built for the way you actually make decisions.
Inside Market & Location Analytics.
Market studies and area reports
Clear, sourced reports on any market or catchment in Canada — demographics, demand drivers, competition, property and boundary context — so a market case is grounded in evidence rather than assumption.
Market rankings and opportunity scoring
A repeatable model that scores and ranks markets against the factors that drive your business, turning a long list of possibilities into a prioritised, defensible pipeline for expansion.
Site selection and location modelling
Location analytics and site selection modelling that estimate how a specific address will perform — trade areas, catchment demand, drive times and local competition — before you sign a lease or close a purchase.
Network and portfolio optimization
Analysis of your existing footprint to find gaps, overlaps and cannibalisation, then a modelled plan for where to add, relocate or consolidate locations across the network.
Spatial analytics
Geospatial modelling across neighbourhoods, boundaries and catchments — hot-spot detection, coverage analysis and demand surfaces that reveal patterns a flat table of numbers hides.
Mobility and movement analytics
Movement and mobility data that shows how people actually flow through an area — footfall, commuting patterns and visitation — to validate catchments and sharpen every site decision.
Outcomes that move the business.
Know which markets to enter
A ranked, evidence-based view of where demand and opportunity are strongest, so you commit capital to the markets most likely to reward it — and skip the ones that only look good on paper.
Put locations where they win
Site selection grounded in real catchment, mobility and property data means new locations open into demand, not into hope, and outperform sites chosen on instinct.
Optimize the whole network
See your footprint as a system: close gaps, reduce cannibalisation, and plan additions and relocations that lift the performance of the network as a whole.
Make decisions you can defend
Every recommendation is traceable to its data and its model, giving leadership, investment committees and partners a market analysis they can scrutinise and stand behind.
A clear, proven approach.
Define the question
We start with the decision you need to make — enter a market, choose a site, reshape a network — and translate it into clear, measurable questions and success criteria.
Assemble the data
We bring together Canadian property, boundary, demographic and mobility data through Neighbourly and your own sources, cleaning and joining it into a trustworthy analytical base.
Model the answer
We build the market-ranking, site-selection or network models the question calls for, testing assumptions and validating results against reality rather than presenting a black box.
Recommend and equip
We deliver a clear recommendation with the maps, reports and models behind it, so your team can act now and keep re-running the analysis as markets change.
Tangible deliverables.
- Market and area reports for target catchments
- A market-ranking and opportunity-scoring model
- A site-selection model with performance estimates
- A network and portfolio optimization plan
- Interactive maps and spatial analytics views
- Documented data sources, methods and assumptions
Built for teams who want results.
Market & Location Analytics — common questions.
What is the difference between market analysis and site selection?
Market analysis asks which markets or regions to pursue and in what order; site selection asks which specific address within a chosen market will perform best. We do both, and the same location analytics feed each: market rankings narrow the field, then site-level modelling picks the winning location.
What data powers your location analytics?
Our market analysis and site selection are grounded in Canadian property, boundary and demographic data through Neighbourly.io, our real estate data engine, combined with mobility and movement data and your own performance data. That mix is what makes the location analytics defensible.
Do you cover all of Canada?
Yes. Homicity is built around Canadian real estate and location intelligence, so our market analysis and site selection cover markets and catchments across the country, down to the neighbourhood and boundary level.
Can you work with our existing store or portfolio data?
Absolutely. We join your performance data to our property, demographic and mobility layers so the models reflect how your business actually behaves. That is central to network optimization and to calibrating site-selection estimates.
Do we get a one-time report or something we can reuse?
Both. You get the reports and recommendations for the decision at hand, plus the underlying market-ranking and site-selection models, so your team can re-run the location analytics as new sites and markets come up.
More ways we help
Ready to turn your data into growth?
Tell us where you are and where you want to get to. We'll map the shortest path there.