Location and market data for venues, fans and events.
Site venues, understand fan markets and plan events with demographics, boundaries, business and environmental data — resolved from any location, Canada-wide.
Venues, teams and promoters win or lose on market. Where to build, which territories to work, who the local audience is and how to run an event all depend on demographics, boundaries and local context that are hard to assemble.
What Neighbourly gives sports teams.
The specific, production-grade capabilities behind sports on Homicity — not features on a slide, but data and tooling you can ship on.
Venue site comparison
Compare candidate venue and facility locations by boundaries, Forward Sortation Area demographics and nearby amenities from the Business layer. Each option is evaluated on the same nationwide-consistent attributes.
Fan market catchment analysis
Resolve a venue or territory to the boundary hierarchy and profile the surrounding audience with demographic data to size and describe the fan market. This turns a catchment into a measurable audience rather than a guess.
Territory and sponsorship mapping
Draw territories on verified Location Boundaries and describe each market with demographics for sponsorship, ticketing and broadcast decisions. Consistent geography makes territory value comparable across regions.
Event logistics context
Surface nearby hospitality, dining, parking and services around a venue from the Business layer and boundaries to plan events and fan experience. Operations teams see the amenity landscape before an event date.
Environmental and outdoor-event context
The Environmental layer supplies water, public land and recreation features relevant to outdoor events and festival siting. Organizers can factor the surrounding landscape into planning.
Nationwide market consistency
The same demographic, boundary and business fields are available across Canada, so a touring or multi-venue operation plans on one basis. Comparing a market in one province to another needs no reconciliation.
How Sports teams use Neighbourly.
Venue & facility site selection
Compare locations by demographics, boundaries and nearby amenities to place venues and facilities.
Fan market & catchment analysis
Size and profile the audience around a venue or territory with demographic data.
Territory & sponsorship insight
Draw territories on verified boundaries and describe each market for sponsorship and ticketing.
Event logistics & amenities
Surface nearby hospitality, parking and services around a venue from business and boundary data.
Why sports teams choose Homicity.
Site and tour on evidence
Consistent demographic and boundary attributes let venue and event teams decide where to build and play on data, not hunch.
Quantified fan markets
Catchment demographics turn an audience into measurable figures for sponsorship, ticketing and broadcast conversations.
Smoother event operations
Nearby amenity and boundary context helps operations plan hospitality, parking and services before event day.
One nationwide source
A single Canadian-hosted API covers every market, so a touring or multi-venue operation never switches data providers.
Data layers for Sports
The Neighbourly layers most relevant to this industry — all under one API key, one schema, Canada-wide.
Three ways to put Neighbourly to work for sports.
Use the data yourself, have us build the whole thing, or bring in our team for strategy and analysis — whatever fits how you work.
Canadian data residency
Hosted in Canadian data centres, end to end.
PIPEDA-compliant
Privacy-first by default, with provincial compliance built in.
One consistent schema
Every layer shares a spine, so data joins cleanly.
Always current
Live, maintained data — never stale snapshots.
Sports & Entertainment — common questions
How can sports and entertainment organizations use location data?
Demographics, boundaries, business and environmental data help site venues, analyze fan markets, plan territories and run events across Canada.
Can I analyze the fan market around a venue?
Yes. Boundaries and demographic profiles let you size and describe the audience within any catchment or territory.
Does it help with venue site selection?
Yes. Compare candidate locations by demographics, boundaries and nearby amenities to guide where to build or host.
Can I define territories for sponsorship or ticketing?
Yes. Verified boundaries let you draw territories, and demographics describe the market within each one.
What nearby amenity data is available around venues?
Business data surfaces hospitality, dining and services near a venue, supporting event and fan-experience planning.
Is coverage Canada-wide and Canadian-hosted?
Yes — nationwide coverage, hosted in Canadian data centres and PIPEDA-compliant by default.
How do we quantify the audience around a venue for a sponsor?
Resolve the venue to its boundary hierarchy and profile the catchment with Forward Sortation Area demographics to produce measurable audience figures, without using any personal data, for sponsorship and ticketing discussions.
Can we compare markets for a tour route?
Yes. Because the same demographic, boundary and business fields exist nationwide, you can profile and compare multiple markets on one consistent basis to shape routing and pricing.
What amenity data supports event-day operations?
The Business layer surfaces hospitality, dining, parking and services near a venue, and boundaries frame the surrounding area, which together support event logistics and fan-experience planning.
Can Homicity deliver a bespoke fan-market study?
Yes. In addition to building on the API, our data services or a custom build can produce tailored fan-market or territory analyses for your venues and events.
Bring Neighbourly to your sports product.
Tell us what you're building and we'll map the right data layers and plan to your use case.