Target by location, demographics and intent.
Reach the right home audiences using the Neighbourly data platform — down to the neighbourhood, backed by real property and demographic data, not proxies.
How it comes together.
Define your target
Set the location, demographic and intent criteria that describe your audience.
Build the segment
We assemble the segment from real property, boundary and demographic data.
Deliver across the suite
Reach the segment across Homicity's products and placements.
Measure & refine
Track performance and refine the segment for reach and efficiency.
Precision from real data.
Target on the same data that powers our products — not third-party proxies.
Geo & neighbourhood
Target by province, city, boundary or specific neighbourhoods.
Demographic
Reach audiences by age, income, tenure and household — at FSA precision.
Intent & in-market
Focus on people actively searching, moving, buying or financing.
Contextual
Place against relevant neighbourhood and location content.
Who it's for:
Built for results.
Real data, not proxies
Target on the same property and demographic data that runs our products.
Hyperlocal precision
Go down to the neighbourhood — not just postal or city level.
Transparent & measurable
Clear segment definitions and reporting, so you know who you're reaching.
Privacy-compliant
Canadian data residency, PIPEDA-compliant, with privacy built into the architecture.
How it's bought
Data-driven targeting runs as part of a managed campaign or as segments applied to your placements. Contact us to define your audience and scope delivery.
Request a media kitCommon questions.
What is data-driven targeting?
Reaching audiences using the Neighbourly data platform — targeting by location, demographics and intent, down to the neighbourhood, backed by real property and demographic data.
How is this different from typical ad targeting?
It's built on real property, boundary and census-derived data — the same data that runs our products — rather than third-party proxies, so it's more precise and transparent.
How local can I target?
Down to the neighbourhood, using verified boundaries — far more precise than postal- or city-level targeting.
What can I target on?
Geography and neighbourhood, demographics (age, income, tenure, household) at FSA precision, intent and in-market signals, and contextual placement.
Is it privacy-compliant?
Yes — Canadian data residency, PIPEDA-compliant by default, with provincial privacy built into the architecture.
How do I get started?
Contact us to define your target audience and we'll build the segment and scope delivery.
Reach the right home audiences.
Define your audience and we'll build the segment and scope delivery.