Today we are sharing a significant change in Homicity's direction. Since 2015 we have worked to make Canadian property data more accessible and more useful, and along the way we learned where our tools create the most value. The answer, increasingly, is in the hands of the professionals who guide buyers and sellers every day. So we are pivoting from consumer search to a business-to-business focus, and we are doing it alongside a partner we respect: Sutton Real Estate. This decision is grounded, deliberate, and rooted in what we have observed about how good data changes outcomes.
Why We Are Shifting to B2B
Consumers benefit enormously from better information, but the moment where property data most reliably improves a decision is inside a professional relationship. Agents and brokerages sit at the centre of every transaction, and they are the people best positioned to translate market intelligence into advice a client can act on. By focusing our energy on serving real estate professionals directly, we can put our work where it does the most good and build a more durable business in the process.
Partnering with Sutton Real Estate
Sutton Real Estate is one of Canada's established brokerage networks, with deep roots in communities across the country. Working with a partner of Sutton's standing lets us learn from experienced practitioners and shape our intelligence around the realities of day-to-day practice. It is a collaboration built on a shared belief that better data leads to better outcomes for the Canadian families these professionals serve.
What This Means for Our Work
Our core mission has not changed. We remain focused on organizing property and neighbourhood data so that it is comparable, accessible and easy to understand. What changes is the audience. Rather than building a consumer-facing search product, we are directing that same intelligence toward the professionals who can apply it with judgement and local knowledge. The engineering discipline stays the same, careful and honest about what our tools can and cannot do.
A Word on Timing
We are announcing this at an unusual and uncertain moment. The spread of COVID-19 is reshaping daily life and casting a shadow over the spring market, with showings paused and many decisions on hold. We do not take that context lightly. If anything, a period of disruption makes clear, dependable intelligence more valuable, not less. Professionals navigating a fast-changing market need trustworthy data more than ever, and that is precisely what we intend to provide.
Our Commitment to the Industry
This pivot is a commitment to the Canadian real estate industry and to the people within it. We will keep publishing grounded market analysis on this blog, and we will keep building tools that help professionals see their markets more clearly. We are not promising to predict the future or to price any single home to the dollar. We are promising to be a reliable intelligence layer for the people doing the work.
What Comes Next
Over the coming months we will deepen our partnership with Sutton and continue refining how we deliver intelligence to professionals. We are grateful to everyone who supported Homicity through our earlier chapter, and we are energized by the road ahead. Real estate can be smarter and fairer, and we believe the surest path to that future runs through the professionals who serve Canadians every day.
This analysis is built on Neighbourly.io — the real estate data API for Canada. Standardized addresses, boundaries, demographics, permits and market signals through a single interface.
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